Buyer prompts library

These are the 30 prompt patterns we run in every AI visibility audit. They mirror how B2B buyers actually ask AI assistants for vendors: by category and segment, by comparison, by alternatives to a known name, by price, and by trust signals. Replace the brackets with your category, segments and competitors.

Discovery (8 prompts): the money prompts

1. What are the best [category] tools in [year]?
2. Best [category] software for [segment 1]
3. Top [category] platforms for [segment 2]
4. Which [category] vendors should I shortlist for [segment 3]?
5. Recommend a [category] platform for a company that needs [use case]
6. What [category] tools do companies use for [use case 2]?
7. Most popular [category] software right now
8. Who are the leading vendors in the [category] market?

Evaluation (5 prompts): is it good for us

9. Is [vendor] a good [category] platform?
10. What do customers say about [vendor]? Pros and cons.
11. Is [vendor] good for [segment]?
12. Does [vendor] support [use case]?
13. What are the main weaknesses of [vendor]?

Comparison (4 prompts)

14. [vendor] vs [competitor 1]: which is better?
15. [vendor] vs [competitor 2] comparison
16. [competitor 1] vs [competitor 2] vs [competitor 3]: which should I choose?
17. Compare [vendor], [competitor 1] and [competitor 2] for a [segment]

Alternatives (4 prompts)

18. [competitor 1] alternatives
19. Cheaper alternatives to [competitor 2]
20. What are good alternatives to [competitor 3]?
21. [vendor] alternatives

Pricing (4 prompts)

22. How much does [category] software cost?
23. [vendor] pricing: how much does it cost?
24. [competitor 1] pricing vs [vendor] pricing
25. Which [category] tool offers the best value for money?

Trust and process (5 prompts)

26. Which [category] vendors are best reviewed on G2 and Capterra?
27. What should I look for when choosing a [category] vendor?
28. Fastest way to get [use case] done: which tools help?
29. Which [category] platforms integrate best with my existing stack?
30. Is it worth paying for a [category] platform or can we do it manually?

How to use them

Run each prompt on each engine three times in fresh sessions. Record who is named, in what order, the sentence used, and the cited URLs. The audit checklist explains the scoring; the AI Visibility Index shows the output for real categories. Or let us run them: free audit.